Do non-profit organizations need to use social media? Of course they do. This presentation covers the basics of any social media strategy and an overview of how to present a non-profit brand and message via social media.
Social media tools offer you the opportunity to establish yourself as a "thought leader", a person recognized as either an expert in or guide to a particular field. Thought leadership is a tool to help you become recognized in a job search, position yourself for a promotion, or to promote your projects and plans.
As the leader of an small not-for-profit organization, how do you evaluate your organization's Information Technology? My proposition is that you start with this one question: How does our IT serve our strategic plan? Everything flows from that question.
Your strategy was created to serve your mission, and your technology is there to operationalize the strategy. As you add or remove elements of your technology, you score according to their contribution to that strategy.
Dear ENG member:
I hope you enjoyed the recent workshop about online presence optimization at ENG, the Executive Network Group of Greater Chicago. If you have questions about how to use my site about creating a branding web site, create one like it, or online branding in general, feel free to contact me, via email or in person at the next ENG meeting.
