Do you need help with your website? As you start out on your entrepreneurial journey, you have to work IN the business as well as ON the business. Every hour you spend with a client has to be matched with time spent on development, sales, and marketing. A website that explains your value and delivers clear calls to action needs to be one of the arrows in your marketing arsenal. Do you have one?
One of the reasons I write this blog is to build my brand as someone who thinks and writes well. I may not have the best "voice" on the interwebs, but it's mine. I find myself unreasonably offended by this offer that just hit my inbox:
Is your website useful to your vistors, both human and non-human? You can spend a lot of time and money optimizing your website for search engines and making it friendly for your human visitors. There are books, tutorials, and videos. Ultimately, it comes down to just six things that are important when you build a website.
When I talk to businesses, networkers, or friends about Twitter, I usually hear something like, "I don't get Twitter. Who cares what I'm eating for breakfast?". I'm good with that -- I don't care what you had for breakfast.
The second thing I hear is "And who would follow me anyway"? Granted, you're not Aston Kutcher. (Who would have thought? Was That 70s Show such a big deal?)
A couple of weeks ago, Sarah Silverman was on Bill Maher's Friday night show on HBO, where she showed her latest video. The next morning, I hopped on to Google to find it and forward it to some friends who had probably missed the show. The first 10 links on Google were sites that informed me my computer was infected by a virus, then downloaded a setup.exe file to the system to "clean" the viral infection. Continue reading for more about how these links came to be.
One of the reasons I write this blog is to build my brand as someone who thinks and writes well. I may not have the best "voice" on the interwebs, but it's mine. I find myself unreasonably offended by this offer that just hit my inbox: