OK, you’re going to start a blog. The first post is easy. It’s the post where you lay out your reasons for starting a blog. The second one sort of writes itself, too, because it’s been perking around in your mind for weeks. Where do you go from there?
One of the reasons I write this blog is to build my brand as someone who thinks and writes well. I may not have the best "voice" on the interwebs, but it's mine. I find myself unreasonably offended by this offer that just hit my inbox:
In the process of learning how to create and maintain Facebook pages, I've set up my own at http://on.fb.me/sdstern. I learn best by doing. Unlike my personal Facebook page, this is intended to be a publicly available site that helps establish me as a "thought leader" in technology using social media tools.
In LinkedIn's Answers section, someone asked why one should have a blog instead of a website. Given that they're not mutually exclusive, I thought the question deserved an answer.
I've started a number of personal blogs but, frankly, I'm not that personally interesting. Therefore, my blogs tend towards topics that are more professionally interesting to me, with diversions into both personal passions and passing interests.
One of the reasons I write this blog is to build my brand as someone who thinks and writes well. I may not have the best "voice" on the interwebs, but it's mine. I find myself unreasonably offended by this offer that just hit my inbox: