Do non-profit organizations need to use social media? Of course they do. This presentation covers the basics of any social media strategy and an overview of how to present a non-profit brand and message via social media.
Social media tools offer you the opportunity to establish yourself as a "thought leader", a person recognized as either an expert in or guide to a particular field. Thought leadership is a tool to help you become recognized in a job search, position yourself for a promotion, or to promote your projects and plans.
OK, you’re going to start a blog. The first post is easy. It’s the post where you lay out your reasons for starting a blog. The second one sort of writes itself, too, because it’s been perking around in your mind for weeks. Where do you go from there?
One of the reasons I write this blog is to build my brand as someone who thinks and writes well. I may not have the best "voice" on the interwebs, but it's mine. I find myself unreasonably offended by this offer that just hit my inbox:
When I talk to businesses, networkers, or friends about Twitter, I usually hear something like, "I don't get Twitter. Who cares what I'm eating for breakfast?". I'm good with that -- I don't care what you had for breakfast.
The second thing I hear is "And who would follow me anyway"? Granted, you're not Aston Kutcher. (Who would have thought? Was That 70s Show such a big deal?)
Dear ENG member:
I hope you enjoyed the recent workshop about online presence optimization at ENG, the Executive Network Group of Greater Chicago. If you have questions about how to use my site about creating a branding web site, create one like it, or online branding in general, feel free to contact me, via email or in person at the next ENG meeting.
One of the reasons I write this blog is to build my brand as someone who thinks and writes well. I may not have the best "voice" on the interwebs, but it's mine. I find myself unreasonably offended by this offer that just hit my inbox: