Conversations about Twitter
When I talk to businesses, networkers, or friends about Twitter, I usually hear something like, “I don’t get Twitter. Who cares what I’m eating for breakfast?”. I’m good with that — I don’t care what you had for breakfast.
The second thing I hear is “And who would follow me anyway”? Granted, you’re not Aston Kutcher. (Who would have thought? Was That 70s Show such a big deal?)
But that’s not what Twitter is about when you’re a business or a networker who’s looking to expand your online footprint. Twitter is a way to publish, immediately and broadly, content on the Internet. Twitter is a way of handing out your business card.
Why should you use Twitter?
- Twitter is a tool that distributes your content on the internet.
- Twitter is the cheapest search engine optimization tool you can get. It doesn’t matter how many followers you have because Google, Bing, and other search engines read all tweets.
- Each tweet adds to your online presence and, if you include a link to your web site, increases its rank in search results.
- Tweets that relate to what you do increase your chance of being found in searches.
- Relevant, thoughtful, and occasionally humorous tweets increase your social reputation and help establish you as a though leader.
By the way, in case you care, I prefer Trader Joe’s Organic Os for breakfast. Follow me on Twitter.