One of the reasons I write this blog is to build my brand as someone who thinks and writes well. I may not have the best "voice" on the interwebs, but it's mine. I find myself unreasonably offended by this offer that just hit my inbox:
Hi I`m [redacted].
We have an idea which we hope will be useful for sterndata.com.
We need some links and since there is an ongoing debate about the effectiveness of traditional reciprocal links, we would like to offer you two things:-
1) Some free of charge content for sterndata.com in return for a single link back. We are working with a large team of professional writers. We can get them (at our expense) to write some content for you to publish on sterndata.com. You can choose the subject and you have complete control. The content would be unique to sterndata.com – no copy/paste or tricks – and definitely no cost or other commitments for you. All we would ask is that you allow us to include one simple text link back to us towards the end of the content which will hopefully be found by the search engines in the longer term.
2) A 10% discount on any of our services
Please let me know if this would work for you and, if so, what subject you want our writers to cover.