Use your new site to sketch out the content you want on your site. Then, write your content. So far, easy. Now we come to the hard part — creating new content on a regular basis. Make the effort and get over the hump. Revise, reconsider, and restart if necessary. Once you and your blog are getting along and enjoying each other, call me to discuss things like design and functionality.
Hint: Use Wordle.net to profile your site. What you’re talking about and what you think you’re talking about may be two different things.