If your focus is your blog, then make the blog the front page. If, however, you’re not posting regularly and frequently, go for a “static” front page. It doesn’t make much of a difference, SEO-wise, but when people visit your site and see an 6 month old post as the first thing on the home page, they will probably just bounce off — unless you have incredibly compelling content.
People get all wrapped up in Search Engine Optimization. How can I get to be #1 on Google? (Hint: You can’t.) How do I “own” a keyword across the internet?
Focusing on SEO is the wrong place to start. Good content is the basis of a good website. Focus on what it takes to attract an audience and use SEO to reinforce that.
Here’s a slice of life moment that I watched while looking out the front window this morning, sipping coffee and contemplating a memo that needs writing. There’s a man walking around and around a car parked in front of our house. He’s running his fingers across the tops of the windows and trying each door handle. Is he trying to steal the car? It’s 9 AM and sunny and he looks frustrated and a bit ticked off, like a guy about to be late for work. So, probably not. Then I noticed he had a key fob in his hand and it was clear he was pressing a button on it over and over again. My bet? The battery is dead. What do you do when your car key fob is dead? How about using the attached key? I could see the dangling key from my window; he couldn’tt see it hanging from his hand. He’s too used to opening the doors with the button to remember that (1) he has a key and (2) each door has a place in which to put it. I guess it’s time to open the front door and offer a suggestion.
There’s probably a more general lesson here.
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