Facebook Duality: My Profile and My Page

I’m splitting myself in two on Facebook. My profile page is “me”, to share and be shared with my friends. Stuff related to technology, social media, and in general things that might play better in the world of work, will be on my page, “Steven D. Stern” and on twitter @sds52. Please pop over to my page at http://on.fb.me/sdstern and “like” it.

Social Media Metrics

I've written before about social media metrics.  Klout is a live (more or less) indicator of my influence in and on the twittersphere. Peerindex measures influence and reach, too.  I think both interesting measures influence in the twittersphere.  Twitsprout is for the more compulsive among us.

I've put a live widget in the left sidebar of the home page that displays both my Klout score and my PeerIndex.

For those interested,  here's the code for the block:


<p align="center">
    <iframe allowtransparency="true" frameborder="0" height="59px" scrolling="no" src="http://widgets.klout.com/badge/sds52?size=s" style="border:0;" width="120"></iframe>
function block_peerIndex($user) {
    $url = "http://api.peerindex.net/1/profile/show.json?id=".$user."&api_key=your_api_key_here";
    $str = file_get_contents($url);
    $json = json_decode (  $str, true );
    if (isset($json['error'])) {
          echo "PeerIndex API Error: " ,$json['error'];
          return false;
    echo "<p style="text-align:center;">";
    echo "<a href='".$json['url']."'><img src='http://a0.twimg.com/profile_images/1162568983/peerindex_bigger-1_bigger.png'    border=0 width=73 height=73 align=center></a>n";
    echo  "<br>",$json['name'],"'s (<a href='http://twitter.com/".$json['twitter'],"'>",$json['slug'],"</a>) PeerIndex is ";
    echo "<b>",$json['peerindex'],"</b><br>n";    
    echo "Get the full story on <a href='http://peerindex.net/".$json['slug']."'>PeerIndex</a>.";
    echo "</p>n";
    return true;
$result = block_peerIndex("sds52");


Living in an Amazon World, Part I (last.fm)

1 Comment

small_matrix_inWhat sort of world is it when you see only what you want to see and hear only what you want to hear?  I’m calling it the Amazon world. When you visit Amazon.com, it knows what you’ve bought in the past and, combining that with millions of similar data points, predicts what you might want to buy today.  If you give it access to Facebook, it can even correlate prefernces to your social network, because you’re more likely to buy what your friends buy. This can be sinister or it can be a boon.

My focus today is  one of the boons of social recommendation data mining, last.fm.  Last.fm, like Pandora, recommends music you might like. Unlike Pandora, last.fm knows what you’re really listening to through a process called scrobbling. Through a plugin for your media player, you send information about your music, as you listen to it, to last.fm.  They build a set of recommendations for you based on what people who listen to similar music listen to and expose it to you as an online “radio station”.

I’m stuck in San Francisco in the the 70’s. At worst, my musical prejudices will be confirmed and reinforced. At best, I might discover some new songs and artists that might broaden my tastes a bit.  At least, that’s what I’m hoping for.

Social Media Tracking — The Indiana Jones Strategy

I have just posted my 451st tweet.  To what purpose?

hatHow do you measure the effect of your Twitter activity?  I’m using three services, Klout, PeerIndex, and TwitSprout.  These services provide a measure of something, but what do the numbers mean?

I guess the easiest thing to do is to divide my personal social media participation from my business social media participation.  The personal stuff is on my Facebook wall and on Twitter.  It’s political, humorous (maybe), occasionally stupid and meant to be part of an extended, virtual hanging out with friends and some folks who I’d never see in real life.  The analytics here are easy: Do I have any engagement, do they seem to enjoy my company, and do I enjoy theirs.  It’s personal, not business.

My business related postings are here, on my Facebook page, on LinkedIn, and on Twitter. The goals of these posts are to establish my brand as someone knowledgeable about technology, reasonably literate, and someone you’d like to hire.  The strategy is to read widely and comment, develop interesting analyses, write well, and come off as smart, funny and personable.  (Your mileage may vary.)

The analytic services measure breadth of influence, size of audience, and perceived authority and plot them on a variety of axes.  It’s fun to get a rising PeerIndex score and more Klout, but those are not the ends in themselves.

In the end, the result that matters can be measured on only two axes, fortune and glory.

Blogging on Facebook?

In the process of learning how to create and maintain Facebook pages, I've set up my own at http://on.fb.me/sdstern.   I learn best by doing.  Unlike my personal Facebook page, this is intended to be a publicly available site that helps establish me as a "thought leader" in technology using social media tools. 

What is a blogger to do?  I'm currently blogging on my Drupal platform, demonstrating blogging on WordPress, and now I have a Facebook page.  In the short term, I'm going to continue auto-posting all content here to Twitter and install the Drupal for Facebook module to push content from Drupal onto my Facebook page.  Longer term, I need a solution that lets me post on any of the platforms and update the others. 

Suggestions are welcome.

Making it easy for the bad guys

Seveny five percent of all users use the same password for email and social network sites, according to a story in Security Week magazine, citing a study by Bit Defender.  Want to bet a good number also use the same password for their bank accounts, credit cards, Starbucks card, and every other web site?   

We all probably trust the security of our bank, but what about that website where you had to register, then take a survey to get a chance to win an iPod? Who's running that site?  Did they ask you to pick a user ID, enter your email, and select a password?  And did you use your "usual" ones?

When you say it out loud, does it seem like a good idea?

5 reasons you should be using Twitter

Conversations about Twitter

When I talk to businesses, networkers, or friends about Twitter, I usually hear something like, “I don’t get Twitter. Who cares what I’m eating for breakfast?”. I’m good with that — I don’t care what you had for breakfast.

The second thing I hear is “And who would follow me anyway”? Granted, you’re not Aston Kutcher. (Who would have thought? Was That 70s Show such a big deal?)

But that’s not what Twitter is about when you’re a business or a networker who’s looking to expand your online footprint. Twitter is a way to publish, immediately and broadly, content on the Internet. Twitter is a way of handing out your business card.

Why should you use Twitter?

  1. Twitter is a tool that distributes your content on the internet.
  2. Twitter is the cheapest search engine optimization tool you can get. It doesn’t matter how many followers you have because Google, Bing, and other search engines read all tweets.
  3. Each tweet adds to your online presence and, if you include a link to your web site, increases its rank in search results.
  4. Tweets that relate to what you do increase your chance of being found in searches.
  5. Relevant, thoughtful, and occasionally humorous tweets increase your social reputation and help establish you as a though leader.

By the way, in case you care, I prefer Trader Joe’s Organic Os for breakfast. Follow me on Twitter.