Who tweets for you? You’d be surprised!

Are you the only person who can tweet on your twitter account?  The answer is probably “no”.

As I checked Twitter this morning, I found a number of tweets from a friend that related to Miracle Berry product. Amazing Weight Loss products have nothing to do with her business.  I sent her the following:

Hi, xxxxx.
 
There are a couple of posts from you on twitter that point to sites that are inconsistent with your normal tweeting pattern.
 
Please login to Twitter ASAP to see if these are yours. If not, you can delete the tweets and change your twitter password.  Also, go to your Twitter account settings and see which applications have authority to post tweets through your account. Disable any that you don’t recognize or don’t currently use.  Link is https://twitter.com/settings/applications
Well, that’s probably good advice for me, too. I checked my applications page and found that over the last year or so, I’ve given over 25 applications and services the right to post tweets on my behalf.  In that fine print we all ignore when clicking on the “login with Twitter” button on various web sites, we often grant applications and web sites the right to post items to our twitter feed. It’s a good idea to take a few minutes now, review the list, and revoke permissions for those you’re not currently using or don’t recognize.
 
How did my friend’s account get compromised? We’ll probably never know.  It could be a rogue application or a non-SSL login on an open WiFi access point. It could also be a password she uses on multiple websites and services, where one was either hacked or was a designed as a password collector.
 
The key takeways are to keep an eye on your tweets, change your password from time to time, never re-use a password, and review the applications allowed to post on your behalf.
 
To whom have you given the keys to your Twitter and Facebook feeds?

Social Media for Non-Profits

Do non-profit organizations need to use social media?  Of course they do.  This presentation covers the basics of any social media strategy and an overview of how to present a non-profit brand and message via social media.

The basics are:

  • Develop a communications plan
  • Set goals
  • Execute
  • Evaluate

[slideshare id=10096788&doc=socialmediafornonprofits-111109185255-phpapp02]

Establish Yourself as a Thought Leader via Social Media

Social media tools offer you the opportunity to establish yourself as a "thought leader", a person recognized as either an expert in or guide to a particular field. Thought leadership is a tool to help you become recognized in a job search, position yourself for a promotion, or to promote your projects and plans.

 

[slideshare id=9191105&doc=establishyourselfasathoughleaderthroughsocialmedia-110909065833-phpapp02]

How to get the URL of a tweet

Sometimes you want to show a tweet in context or forward one via email.  Each tweet has a unique URL.   To get that URL, right click on the tweet's timestamp and select "COPY LINK LOCATION" (or the equivalent for your browser).  Paste the link into an email or open it in your browser to see the tweet in context.

The URL is https://twitter.com/#!/sds52/status/57439422131601408, which produces

 

 

Social Media Metrics

I've written before about social media metrics.  Klout is a live (more or less) indicator of my influence in and on the twittersphere. Peerindex measures influence and reach, too.  I think both interesting measures influence in the twittersphere.  Twitsprout is for the more compulsive among us.

I've put a live widget in the left sidebar of the home page that displays both my Klout score and my PeerIndex.

For those interested,  here's the code for the block:

 

<p align="center">
    <iframe allowtransparency="true" frameborder="0" height="59px" scrolling="no" src="http://widgets.klout.com/badge/sds52?size=s" style="border:0;" width="120"></iframe>
</p>
<?php
function block_peerIndex($user) {
    $url = "http://api.peerindex.net/1/profile/show.json?id=".$user."&api_key=your_api_key_here";
    $str = file_get_contents($url);
    $json = json_decode (  $str, true );
    if (isset($json['error'])) {
          echo "PeerIndex API Error: " ,$json['error'];
          return false;
        }
    echo "<p style="text-align:center;">";
    echo "<a href='".$json['url']."'><img src='http://a0.twimg.com/profile_images/1162568983/peerindex_bigger-1_bigger.png'    border=0 width=73 height=73 align=center></a>n";
    echo  "<br>",$json['name'],"'s (<a href='http://twitter.com/".$json['twitter'],"'>",$json['slug'],"</a>) PeerIndex is ";
    echo "<b>",$json['peerindex'],"</b><br>n";    
    echo "Get the full story on <a href='http://peerindex.net/".$json['slug']."'>PeerIndex</a>.";
    echo "</p>n";
    return true;
    }
$result = block_peerIndex("sds52");
?>


 

5 reasons you should be using Twitter

Conversations about Twitter

When I talk to businesses, networkers, or friends about Twitter, I usually hear something like, “I don’t get Twitter. Who cares what I’m eating for breakfast?”. I’m good with that — I don’t care what you had for breakfast.

The second thing I hear is “And who would follow me anyway”? Granted, you’re not Aston Kutcher. (Who would have thought? Was That 70s Show such a big deal?)

But that’s not what Twitter is about when you’re a business or a networker who’s looking to expand your online footprint. Twitter is a way to publish, immediately and broadly, content on the Internet. Twitter is a way of handing out your business card.

Why should you use Twitter?

  1. Twitter is a tool that distributes your content on the internet.
  2. Twitter is the cheapest search engine optimization tool you can get. It doesn’t matter how many followers you have because Google, Bing, and other search engines read all tweets.
  3. Each tweet adds to your online presence and, if you include a link to your web site, increases its rank in search results.
  4. Tweets that relate to what you do increase your chance of being found in searches.
  5. Relevant, thoughtful, and occasionally humorous tweets increase your social reputation and help establish you as a though leader.

By the way, in case you care, I prefer Trader Joe’s Organic Os for breakfast. Follow me on Twitter.

Tech talk from Roger McNamee

Roger McNamee, founding partner of Elevation Partners and major investor in Palm, talks about how technology is changing the economy.  Roger makes a lot of money guessing right about technology. Click here to view the presentation

Some  points

  • Disintermediation allows anyone to become an independent operator.
  • The future is on the mobile network
  • Windows is a dead end, social networks are the new medium (although Twitter really doesn’t understand what they have)
  • Redefine success in terms of wha tyou can monetize,
  • Big doesn’t work
  • Aesthetics matter
  • Stay out of the way of giants and do what they can’t do
  • Smartphones are a disruptive technology — at the cost of PCs
  • If you’re going after companies, give them ways to get rid of people
  • If you’re going after consumers, give them ways to be happier or have more time
  • Social networking is giving value to get value
  • You better have a plan!  The idea that web 2.0 tech shouldn’t be planned is wrong.
  • 1/3 of the people in California are on Facebook — it’s where the small guys should advertise
  • Too many people have one morality at home and another at work.
  • A jobless recovery is not a recovery

Left out of twitter?

My new twitter account (sds52) doesn’t show up in the user search if you search on my name.  Apparently, things are still not right in twitterland following last week’s attacks on the service.

 

The known issues list (http://help.twitter.com/forums/31935/entries) notes that the index is not being updated regularly.