Should you — a small business or understaffed non-profit — be building your own website? There are certainly a lot of do it yourself choices. There’s a discussion taking place on a LinkedIn group for WordPress developers on the topic “How do you compete with DIY drag and drop web builder sites?”. Here’s what I had to say on that discussion.
I have a couple of points to discuss with potential clients:
- Should you be working on your business or building a website?
- Are you trained in writing compelling sales and marketing copy? Do you know what a call to action is and when to use it?
- How long do you think it will take you to build a site on WIX (or whatever)? Really? Think more like 12-18 hours, because it’s iterative. Where are you going to find the time and what’s your time worth?
Does this make sense to you?